Archive
Field Notes
7 dispatches and counting
Defining Identity
Who You Are At 6pm
The practices that survive when the calendar empties out.
Measuring SuccessReading Your Own Reviews
How to translate vague written feedback into something you can act on Monday morning.
Sharpening ToolsThe Intake That Doesn't Suck
A new-client form built around the questions that prevent the worst mid-matter surprises.
Architecting the FutureThe 10-Year Practice
Building toward something that survives the next downturn, the next baby, the next breakdown.
Sharpening ToolsAI, but for Real
What people across the firm are actually using LLMs for this quarter, with the prompts and the failure modes.
Defining IdentityYour Bio Is Lying
The gap between the website's 'we' and the office's 'we' — and why clients can smell it.
Measuring SuccessHours ≠ Output
Why the people who log the most aren't the ones moving the firm forward — and what's actually being measured behind the scenes.